Google launches natural history project with the AM

We're thrilled to announce that the AM's natural history collection of over 18 million specimens and cultural artefacts will be accessible to people around the world through the new online platform, Google Arts & Culture: Natural History.

Combining Google photos, Google Street View, 360-degree videos and audio tours, virtual visitors to the platform will be able to explore the AM collections and specimens in incredible detail. From the megafauna fossil collection to Australia’s largest Ichthyology collection, viewers will also be among the first to view AM’s taxidermy lab – a world first.

“If you are curious to explore our scientific collections, dive deeper into our exhibitions or be among the first to explore our taxidermy lab, Google’s Natural History platform brings history to life in the palm of your hand,” said AM CEO & Executive Director Kim McKay.

As well as a behind-the-scenes look at the collection stores and laboratories of the Australian Museum Research Institute, the Google Arts & Culture Natural History platform provides a wealth of learning resources for students and teachers.

Megan Lawrence, Manager of Digital Experience at the Australian Museum, has been responsible for the planning and execution of the project.

“Creating virtual reality educational experiences with Google's Expeditions enables the Australian Museum to engage international audiences with our science and collections,” she said.

“Teachers can guide their students on a behind-the-scenes tour to learn about what happens in a DNA lab, see a taxidermist at work, and discover the unique collection stores of specimens held at the AM, all without leaving the classroom.”

With more than 1000 partners across 60 countries, the AM celebrates the launch with five other contributing museums from Australia – Museum Victoria, Queensland Museum, South Australian Museum, Museum and Art Gallery of the Northern Territory and Geoscience Australia (ACT).

“This new platform celebrates Australia’s rich and unique offering for natural history, which we can now provide access to for the entire world to experience, especially our education institutions across the country,” said Alan Noble, Engineering Director, Google Australia.

Try it out!

Access Google Arts & Culture website and app (Apple and Android).