Engaging audiences: what do visitors want?

  • Author(s)
    Lynda Kelly
  • Category
    Museullaneous
  • Published
    16 July 2009
  • Read time
    2 minutes

What do visitors want from their museum visit?

Research has shown that visitors have the following wants when visiting museums:

  • experiences that encourage discovery, interaction, cater for the unexpected, provide many pathways to explore, give a taste for what happens behind-the-scenes and are fun
  • content that is challenging, real, authoritative, meaningful, encourages questions and is well-organised and easy to navigate
  • staff that can relate to all kinds of visitors, are respectful of visitors’ ideas and views, are knowledgeable in their field and are easy to talk to
  • opportunities to socialise, hang out with family/friends and learn together

What do you think?